Visual identity design for NovaCraft Studios, a creative production house aiming to refresh its brand presence with modern design elements.
Client Name
NovaCraft Studios
Date
Jun 27, 2023
Duration
3 weeks
Industry
Creative Media and Entertainment
Scope
Complete brand identity design including logo, color system,typography
Outdated design system holding back client’s brand perception.
NovaCraft had been operating for nearly a decade but their old design identity no longer reflected their growth. Their branding lacked consistency, and their marketing visuals appeared disconnected across different platforms. This made it difficult to leave a memorable impression on new clients.
Crafted a cohesive and modern identity system.
We started by conducting brand discovery workshops with the NovaCraft team to understand their creative vision. A new logo was designed with clean and modern elements to represent innovation. A fresh color palette was chosen to make the brand stand out in both print and digital mediums. We also delivered typography guidelines, branded stationery, and adaptable social media templates that ensured design consistency everywhere.
A unified visual identity that elevated client trust and recognition.
After implementing the new brand identity, NovaCraft reported an increase in client inquiries and positive feedback on their professional presentation. Their social media channels saw higher engagement as the new visuals created a striking and consistent look that resonated with their creative audience.
A transformation that aligned design with growth.
This project proved how powerful a cohesive brand identity can be in shaping perception. NovaCraft Studios now carries a modern and professional image, helping them attract more high-value collaborations and establish themselves as a forward-thinking creative agency.
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